Direct Response Online Marketing Systems

A website which inspires visitors specific actions is important, but only one part of a system. How did they arrive? What were their expectations? What happens following any action? Let me design a coordinated system that provides a high return on investment for your advertising dollars. ~ Doug Mansfield

Online technologies and strategies that retain customers and clients faster and cheaper than the competition are my specialty. This requires;

• Building websites and ad campaigns that convert a high percentage of visitors into customers.
• Reacting to changes in the market, breaking news, and competing ad campaigns, by deploying new websites/webpages and ad campaigns faster that anyone.

Here is an example of how this can translate into new customers for your business based on actual cases:

9:00am Monday - A news story breaks on TV and radio. Millions of morning commuters are alerted to a recall or safety problem with a product. What is the first thing concerned people do when they hear this news? They head to a computer at home or the office and search Google, Yahoo, and Bing to learn more, to see if they need to take action. It's a product and a problem your business has a solution for.

1:00pm Monday - A new ad is being displayed on Google, Yahoo, and Bing search engines, and on news article pages whenever someone searches for information about the problem they just heard of. The ad is yours and people find a solution to the problem they just learned of from your business, only from your business.

Another common way to use direct response and fast response is in reacting to competitor's traditional media campaigns. Here's how it works:

You see a competitor's ad on TV or hear it on the radio. A campaign has been launched and it's getting a lot of attention. Quick, head to your computer and start searching for the same words a potential customer would search for after hearing the ad, because that's what they are doing.

Your competitor's flank is exposed. They are not running a companion online campaign and their own website ranks poorly for these selected words. You react and in just hours an ad is appearing on all search engines when selected keywords are used. Your ad and your newly designed webpage are working at a fraction of the cost of television.

Learn more about the ways I can help your small business get more sales leads, more potential customers, and more business. Complete the Free Consultation Request form on this page today, you'll be glad you did.